JournaMarketing

Podcast on new media

One of the projects I get to work on is a blog and podcast series for the Missouri Foundation for Health. It's part of a program to help anti-tobacco professionals share information and work together.  The program manager, Angela Wilson, interviewed me the other day for a podcast on new media -- especially as it applies to nonprofits.  You can hear it here.

Technorati Tags: nptech, social_media, tobacco

Blogworld08 Takeaways: Make your podcast a complete experience

A podcast -- or any kind of audio or video element -- is just one tool for telling your organization's story to the people you care about reaching.  But it's important to treat that tool as part of a complete experience.  That's one important point from Mike Harper's session at Blogworld 2008.  Among the highlights of that talk:

• The experience requires structure. Consistency is important.  You need to find a podcast producer -- or become a podcast producer -- who can give your show a consistent look or sound.  It's important to set and meet audience expectations.
• Design your podcast for the participant.  And note the use of the word "participant."  A good podcast, while not necessarily as interactive as a blog, should invite participation from listeners.  It should be a 2-way conversation, not a 1-way broadcast.
• The environment is constantly evolving. Don't assume, just because your program is meeting the needs of participants today, that it will still be meeting their needs in two months.

Bottom line: make sure your multimedia content is not just an add-on to your organization's communications plan. Instead, do what you can to integrate it into everything you communicate.

Technorati Tags: podcasting, PR, nptech, marketing

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Why your organization's participation in social media won't turn people off

A new study says Americans expect companies to be participating in social media sites.  The numbers come from a survey by Cone.  Key findings:

• 60% of Americans interact with companies on a social media website.
• 93% believe a company should have a presence in social media.
• 85% believe a company should not only be present, but should interact with consumers.
• 56% feel a stronger connection and better served by companies who interact with them in a social media environment.

What does this mean to you -- not just businesses, but any organization?

1. Your customers or constituents are already looking for you online.
2. Just showing up to the party isn't good enough. You have to interact with people there.
3. Interaction is not inherently intrusive. 
   
4. Being obnoxious and self-centered is intrusive

More analysis at Podcasting News and Terry Heaton's PoMo Blog.

Back from BlogWorld

Well, I'm back from a busy couple of days at BlogWorld Expo 2008.  It was great to meet a lot of people who are breaking ground in social media and marketing. And I have lots to share -- so keep an eye on this blog and it'll be coming in the new several days.

For now, I've got to prepare for 2 presentations and several meetings in the next two days, so posting might be a bit light. But more on BlogWorld is coming, I promise.Technorati Tags: blogworld08, BWE08, blogs

Grandparents Day and podcasting

My son just celebrated Grandparents' Day at his school, and lo and behold, the new episode of KidsCast is about spending time with grandparents! We (mainly my co-worker Amy Winder) produce this show for the Missouri Division of Alcohol and Drug Abuse. It's an example of giving people -- in this case, pre-teens -- the stuff they're interested in, instead of a canned message you want them to hear.