Posted in Marketing on 13. Aug, 2010
Great explanation from Newt Barrett on the difference between the old world of advertising and today’s world of content … Read More >>
Posted in Marketing on 13. Aug, 2010
This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced … Read More >>
Posted in Journalism on 10. Aug, 2010
The Wall Blog is impressed with some slick new infographics used by The Times of London in its new iPad app.
I don’t doubt the implementation is pretty cool. But my hunch is that it won’t be long before Web developers are using HTML 5 to create public web pages with the same functionality. Publishers would like nothing more than to push users off the “open Web” and into isolated applications that they control (and can charge money for). But it won’t last. If a publisher can’t figure out how to make money without charging end users for content, there’s a 90% chance that publisher will go out of business. Paid content for a general audience is not the future.
