JournaMarketing

Get content. Get customers.

Drew McLellan writes about a new book called Get Content. Get Customers. It was written by Joe Pulizzi and Newt Barrett, and it's about how producing original content to help people can improve your business.  Drew writes,

"That doesn't mean you have to launch a magazine or put a broadcast antenna on your office building.

It means that consumers are open to listening, if you're open to
creating relevant content and offering it to them.  You can do that
on-line.  You can do that in a traditional printed piece.  And you can
do it in person."

The idea of "content marketing" is really the basis of this blog.  As a former (and sometimes current) journalist, I see a lot of opportunity for journalism skills to help marketers and communicators.  With so many options available to people for entertainment or information online, a marketing strategy can only succeed by offering value.  And doing journalism -- telling stories and engaging audiences -- is one of the best ways to do that.

Why your small idea-driven organization should "go global"

Laurel Delaney at Marketing Profs points to a report that tells us, "In the future, there will be two kinds of enterprises: those that go global and those that die."  The report is long, but worth a look.  And it applies to you, even if you don't have dreams of exporting products to another continent.

Here's why: if you're part of a small organization (whether a business or a nonprofit agency), you have something to offer people. If you don't, you'll soon be out of a job, along with the entire organization. Even if that "something" is ideas, it's valuable to the world. And the value is almost never limited geographically.

I  was on a call yesterday with the directors of several small "regional centers,"  who deal with child abuse prevention issues. As I talked to them, I could tell they were excited about the opportunity to use their blogs as resources for people in their area.  I encouraged them to see their sites as extensions of their office -- not merely telling about what the agency does, but doing it online. Even though these regional centers are geograpphically named, the resources they draw on are not limited to one area.  Their blogs will allow them to "go global" by drawing on worldwide resources in the area of child abuse prevention.

Your online presence should do the same thing.  Just as small manufacturers can easily "go global," a small organization with big ideas can become a part of a global community -- importing good ideas from everywhere, and exporting good ideas to the rest of the world.

Technorati Tags: nptech, nonprofit, ideas, global_marketing, marketing, blogging, journamarketing