Comments for JournaMarketing

Comment on What Do Profitable Hyperlocal News Sites Look Like? by Ana

Ana — Thu, 12 May 2011 00:32:14 +0000

I just started what’s so far an experiment on hyperlocal news, events, opinions and classifieds by everyone. Please see http://www.localbyus.com

The definition of journalism seems to be changing. For hyperlocal, I think there is more need for editors, but not neccesarily content creators.

Comment on What Do Profitable Hyperlocal News Sites Look Like? by Russell

Russell — Wed, 02 Feb 2011 18:35:32 +0000

I found this site on Alltop. When I clicked through, I was pleasantly surprised to find a local person (I’m in Rogersville) writing about local journalism. I’m enjoying the articles and find them very encouraging.

I have a few websites about niche topics that I make a side income from, and I’ve been thinking about starting a local website, probably something akin to a small town paper or maybe an Ozarks travel site. I don’t know.

It’s exciting to see your sports site doing so well. The readers seem very supportive, and it’s obvious you are providing value to your community.

I subscribed to the RSS feed for JournaMarketing and look forward to reading more.

Comment on Scannable Advertisers by Dan Verhaeghe

Dan Verhaeghe — Fri, 28 Jan 2011 19:11:11 +0000

ReadWriteWeb just began writing about QR Codes. Linking to a special promotion off Facebook works best if you go through WildFire App (http://www.wildfireapp.com) or make your own seperate mobile page with a “like” button embedded into it because otherwise it is messy, requiring the user to login.

I also noticed that when you accessed the page via mobile on my blackberry, the “like” button was non-existant- as if HTML5 couldn’t support that functionality.

So the way around that is to build a custom mobile page with a “like” button that links to your facebook fan page.

Here is an example of what you can do: http://mcloughlin.ca/insights/promo-products-qr-codes-facebook-likes/

Or this: http://www.buzzitag.com/watch-demo

You see, it has to be simple right now with Facebook, there has to be pretty much just a “button” for optional loyalty.

The “mandatory liking” when you enter a promotion only occurs through WildFire App and the traditional Internet, not the mobile Internet as of right now- WildFire is working on ways to solve this.

E-mail me at dan@mcloughlin.ca if you’d like more information!

Comment on Create a Business Directory by links for 2011-01-20 « Sarah Hartley

links for 2011-01-20 « Sarah Hartley — Thu, 20 Jan 2011 19:02:13 +0000

[...] Create a Business Directory It gives you a foothold toward establishing a relationship with every business in town. And it creates value for your readers, who will find information they’re looking for, all in one place. (tags: widget businessdirectory reveny hyperlocal) [...]

Comment on AOL is Bullish on Hyperlocal Patch by David

David — Mon, 17 Jan 2011 18:29:48 +0000

Yeah, I’m intrigued by the idea of Patch — but I’m just not sure it can work on a large enough scale to please a huge Web company. Can one person make a living doing this? Sure, I think so. But that person has to be a marketer in addition to a journalist. And that’s not the most common combination of traits.

Thanks for the comment. It’s the first one I’ve ever received from a ferret.

Comment on AOL is Bullish on Hyperlocal Patch by Sir Samuel Zeus Clemons

Sir Samuel Zeus Clemons — Mon, 17 Jan 2011 17:51:00 +0000

I use patch occasionally, for instance, search “Patch” on Twitter, and they generally only have 45 to 50 followers. Not much of an audience. The odds of any one follower actually seeing one of their tweets and commenting on it are worse than winning the lottery twice. I do not know what kind of vetting process was employed in gathering local editors either. Most of them are non responsive, and probably have other jobs, and this is not their main gig.

Hey, just some feedback from a working class, blue collar ferret. I Tweet at Samuel_Clemons

Comment on For ROI, You Gotta Have an “I” by Chris Kieff

Chris Kieff — Thu, 25 Feb 2010 17:35:18 +0000

Thanks for the link and the kind words. I’m glad you enjoyed my post.
Chris

Comment on Google, Real-time Search and Facebook by Angela

Angela — Thu, 25 Feb 2010 15:24:47 +0000

Facebook and Twitter should be an integral part of any business or nonprofit. Period.

It amazes me how many in businesses and service agencies don’t use ANY social media. Hopefully developments like this will make it more appealing.

Thanks for the post!

Comment on “Pre-set Button Mindshare” and the iPad by Matthew Needham

Matthew Needham — Tue, 23 Feb 2010 22:08:44 +0000

You raise some good points here. Especially with the link to the humble radio with only 5 presets.

The value of the iPhone only became to the fore with the launch of the App Store. I don’t think we’ve touched the sides of what these new machines will do.

Comment on Hyperlocal News and a Lesson for Marketers by David

David — Tue, 23 Feb 2010 02:46:53 +0000

I think there’s a place for big box stores, and I shop at them all the time. But I’m with you, Geoffrey — local businesses (and local media) are missing out by failing to take advantage of what they have, and that is the close connection with the people who live in their communities.