If you want to know why you should be using new communications tools like blogs and podcasts, look no further than Foldera. It’s one of the thousands of new Web startup companies offering a product that’s supposed to make our lives more organized.  Sounds like a great idea, but how do they stand out in such a crowded area?  Talk to the right people.

Foldera began a little over a month ago.  Its founders spoke to four bloggers.  FOUR.  But they were the right four bloggers.  Those four contacts were tiny snowflakes that turned into an avalanche.  Now, more than one-million people have signed up for their beta product. 

That’s lesson number one for anyone looking to communicate today: find the right audience. Don’t worry about the numbers right away.  Connect with people who care, give them stuff they want, the way they want it, and let them help you spread the word.