This article is a great explanation of who’ll be using the iPad. Most of us tend to think it will be geeky computer types who snap it up. And that will be true at first.
But Matt Gemmell compares the iPad to the Nintendo Wii. You know — the hugely popular device that has blown away its rivals in terms of adoption by “regular people.”
It’s difficult to get our heads around the fact that these non-technologically-savvy users can suddenly constitute a core market for a device, yet that’s the case here. Nintendo saw it, and Apple sees it too.
If Gemmell is right, and I believe he is, what does it mean for small businesses or nonprofits?
It means you should think about ways to reduce friction for iPad users, to allow them easier access to your content. It means you should take advantage of the most popular uses of the iPad (and devices like it).
I’ll be writing more about this in the next several days. But if the iPad is a truly new platform, we should all be thinking about how our organization fit onto that platform. And that means opening the door to new content, new delivery methods, and a new way of communicating.
