JournaMarketing

Age of Conversation Podcast 7: Mack Collier

Mack Collier writes one of the most popular marketing blogs, called The Viral Garden.  He's a contributor to The Age of Conversation.  And he's the latest guest on The Age of Conversation Podcast, where he talked to about how the experience of Harley Davidson can help us all be better marketers and communicators.

Download/Listen (11 min. MP3)        

Show Notes for Episode 7:
1:00  Sharing the customers' mindset
4:30  What will it take for companies to change?
7:30  Businesses are beginning to understand new-media changes
9:00  Lessons for bloggers from The Viral Garden

Thanks to Saurab Bhargava for our theme song, called Conversations.  You can subscribe to the podcast here.

Technorati Tags: Age_of_Conversation, AoC_Podcast

Download/Listen (11 min. MP3)        

Show Notes for Episode 7:
1:00  Sharing the customers' mindset
4:30  What will it take for companies to change?
7:30  Businesses are beginning to understand new-media changes
9:00  Lessons for bloggers from The Viral Garden

Age of Conversation Podcast 6: Bob Glaza

This week's Age of Conversation podcast features Bob Glaza.  In his chapter, Give and Grow, he talks about the value of participating in online conversations outside our own websites.  Bob's in the newspaper business, and I started as a radio guy, so our conversation turned to changes in traditional media, and how the online conversation presents opportunities to media businesses.  You can read more of Bob's thoughts at his blog, One Reader at a Time.

Download/Listen (11 min. MP3)        

Show Notes for Episode 6:

1:00   Value in leaving a comment on other sites
3:00   Personal blogs vs. business blogs
5:00   "Conversation" in traditional media

Thanks to Saurab Bhargava for our theme song, called Conversations.  You can subscribe to the podcast here.

Technorati Tags: Age_of_Conversation, AoC_Podcast

Download/Listen (11 min. MP3)        

Show Notes for Episode 6:

Age of Conversation Podcast 5: Roger Anderson

Roger Anderson might have the coolest resume ever.  He's a business consultant and a public speaker and an author -- and, oh yeah, a molecular biologist. His blog, Modern Magellans, is focused on helping business people map their way in the 21st Century.  And he's written a book on the same topic.  I talked to him about his chapter in the Age of Conversation, "Keeping the Message Consistent."  That doesn't mean everyone's got to be speaking from exactly the same script.

Download/Listen (13 min MP3)
       

Show Notes for Episode 5:
1:45  Marketing is the same, even for technical products
3:30  It's important to keep your message consistent
4:40  "Consistent" messaging doesn't equal "canned" messaging

Thanks to Saurab Bhargava for our theme song, called Conversations.  You can subscribe to the podcast here.

Technorati Tags: Age_of_Conversation, AoC_Podcast

Download/Listen (13 min MP3)
       

Age of Conversation Podcast 4: Tim Jackson

Tim Jackson is the brand manager for MASI Bicycles.  His blog, MASIGuy, is a great example of how participating in the online conversation can be good for a business.  We'll talk about that, and how you can participate, even if you aren't ready for a blog of your own.

Download/Listen (16 min MP3)

Show Notes for Episode 4:
1:00  Why engage in conversation online?
2:30  No need to fear failure
3:30  MASIGuy background
5:30  Can you blog without lifelong passion?
7:00  Starting the blog
8:30  Patience will be rewarded
11:30  Return on Investment
13:30  Follow online conversation, even if you don't have a blog

Tim's podcast: The Spokesmen - The Cycling Roundtable Podcast

Thanks to Saurab Bhargava for our theme song, called Conversations.  You can subscribe to the podcast here.

Technorati Tags: Age_of_Conversation, AoC_Podcast

Download/Listen (16 min MP3)

The Age of Conversation Podcast 3: Becky Carroll

Becky Carroll has a lot of good stuff to say about how we treat customers, and she shares it all in 10 minues on this week's Age of Conversation Podcast.  Okay, she didn't share all of it.  For the rest, you'll have to go check out her blog.   But this 10 minutes with Becky is well worth a listen.

Takeaway quote:  "This (customer experience) is going to become the competitive differentiator for organizations."

As always, I welcome your feedback -- good and bad -- in the comments or via email. Enjoy the podcast!

Download Episode 3 (MP3, approx. 10 min., 9.1 MB)

Show notes for Episode 3:

Guest: Becky Carroll
Chapter:  Conversations and the Customer Experience p. 14

:30   Customers Rock!
2:00  What (and when) is customer experience?
3:00  Customer experience is important beyond the point of sale
4:15  Experience helps customers differentiate between businesses
5:30  Concrete steps for improving customer experience

Thanks to Saurab Bhargava for our theme song, called Conversations.  You can subscribe to the podcast here.

Technorati Tags: Age_of_Conversation, AoC_Podcast, Becky_Carroll

The Age of Conversation Podcast 1: Gavin Heaton

With the blessing of The Age of Conversation's fearless leaders, Drew and Gavin, I am happy to announce the beginning of The Age of Conversation Podcast!  In each episode, I will talk to one of the 100+ authors from The Age of Conversation.  The first episode is ready.  Gavin drew the short straw, and he's up first.  Without further ado, here's Episode 1 (approx. 9 MB, 19 min), The Promiscuous Idea.

Show notes for Episode 1:

Guest: Gavin Heaton
Chapter: The Promiscuous Idea p. 41

1:00 Origins of The Age of Conversation
5:45 The Promiscuous Idea
9:30 A blog as an "evolving story"
11:00 The power of collaboration

Thanks to Saurab Bhargava for the theme song, called Conversations.

Housekeeping Note:  I've set up a podcast-only feed for those of you who don't want to subscribe to the blog feed.   Or you can subscribe to the feed for the full blog. My mother would say you should subscribe to the whole thing. But really, it's up to you.