eMarketer has released a report estimating 132 million people in the US will log into Facebook regularly this year.

And though a lot of old-school journalists still pooh-pooh Facebook as a playground for young people, the evidence continues to dispute that.  Growth will be driven primarily by increased Facebook use “among older boomers and seniors,” according to the report.

If you don’t have a Facebook presence for your local site, you’re missing fantastic opportunities to put your stories (and your sponsors) in front of the people in your hometown. A Facebook page is easy to set up, and caring for the page is not a lot of extra work, compared to the work you’re doing on your website already.

My own experience with Facebook has been fantastic.  If you’re using Facebook to promote your site, what’s your experience?