The Guardian’s Social Enterprise Network has published an article about how “social entrepreneurs” can use hyperlocal sites to spread their reach. The most fascinating tidbit was this nugget about where people in London get their news:
While 7% said “television” and 11% said “local newspaper”, 63% said “neighbourhood blog or website”.
The survey consisted of Web users only, but that’s still a pretty high number for hyperlocal sites, in comparison to traditional media. The hyperlocal space seems to be far more developed in the UK than in the US, but I think the lopsided popularity of hyperlocal sites as a news source is a sign of where we’re headed as journalists and media business types figure it out.
