The Digital Journal points to another success story in hyperlocal news, called My Welshpool. The site covers local businesses, sports, and everything in-between. And it’s getting nearly 6,000 visitors a week, according to co-owner Graham Breeze:
“The success is because we are giving people just what they want and instantly and in exactly the form they want it. There’s no in-depth articles or opinion. We are getting the facts to the people wherever they are by using technology.
“The dilemma for weekly newspapers is that they are just what it says on the tin – weekly. The area is covered by excellent weekly and daily newspapers but we are able to send breaking news to people via their Facebook accounts as it happens – and they love it.”
This is very similar to what I’ve seen on my own site — and I’m curious what other hyperlocal sites are finding, too. Facebook is a fantastic way to deliver breaking news, mainly because people are on Facebook all the time. As the Technorati have learned to turn to Twitter when news breaks, most people are finding breaking news on their Facebook walls.
And what about money for the site? Breeze says the revenue is growing as the public responds.