Social Media & Agriculture

I just got back from Atlanta, where I was part of a panel on social media and agricultural marketing, at the annual NAMA conference.  It turned into a great live example of the power of online networking, using Twitter to involve people both inside and outside the room. 

But we talked about lots more than Twitter, and I'll be recapping some of those things here over the next day or two.  A few points of preview:

• Ag marketers, like all marketers, are looking for better measurement. And the good news is that measurement is built into a lot of social media tools.
• ROI is the #1 concern -- and there's positive news on that front, too. I want to cover that in more depth in my recap.
• And moderator Chuck Zimmerman, along with fellow panelists Dave Coustan, and Kyle Flaherty are really smart guys who know a lot about social networking and how it fits into an overall marketing plan.  They contributed good answers to questions from the audience in the room and on Twitter, and I'll be highlighting some of those answers, too.

In the meantime, check out this Twitter search result for some of the things we discussed during the session, along with some responses from me and the others.