Sonia Simone at Copyblogger writes about how providing good content to people can improve your business, and she’s come up with three essentials of breakthrough content marketing. In summary:
- Make sure everything you give your audience solves one of their problems or entertains them.
- Present your content in a way that’s personable and show’s your trustworthy.
- Don’t try to sell, sell, sell all the time.
Sonia goes into more detail on her post, and it’s worth a read.