This week, I held the first in a series of online communications seminars I have planned for this year. This one was focused on state oral health programs. It was based on a program called MO Healthy Smiles, which we've implemented with the Missouri Department of Health and Senior Services. We talked about how the program has helped them increase the number of participating children from 8,000 to 25,000 in less than two years. And they did it with "content marketing"--offering up compelling video, audio and text to help them communicate more effectively with the people they most need to reach.
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- Think like a journalist to tell better stories, make yourself a better communicator, and advance your organization's PR and marketing goals.
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I help clients use new media to better engage the people they most want to reach. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.
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