I write this blog mainly for non-journalists who have to communicate professionally in some capacity. Maybe you’re a PR person, or a director of a small nonprofit. I think it’s important that you adopt some of the tools of journalism in your communication, because they will make you more engaging to the people you’re talking to.
But journalists are in the same boat as you — trying to figure out how their communication is affected by the way the Web is disseminating information and bringing people together around niche interests. One of those journalists has teamed up with a non-journalist to start a site called NewsTechZilla. It’s focused on changes in journalism, and how journalists can respond. It’s off to a great start so far, and I’d recommend you check it out.