David Meerman Scott answers the “ultimate question:” how do I convince my boss of the ROI of new marketing? It’s a 4-minute video and worth the time to check out.
Tracking Experiments in Local Journalism
I’m David Brazeal, an entrepreneurial journalist in Missouri. I’m optimistic about the future of smart, creative journalists who are experimenting with the news business. If you’re one of them, drop me a line. This site will focus on your successes and challenges. You can check out some of my other projects here.
