David Meerman Scott answers the "ultimate question:" how do I convince my boss of the ROI of new marketing? It's a 4-minute video and worth the time to check out.
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- Think like a journalist to tell better stories, make yourself a better communicator, and advance your organization's PR and marketing goals.
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November 18, 2008
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David's Bio
I help clients use new media to better engage the people they most want to reach. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.
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