Ultimate blogger writing guide

If you have to write in some capacity — even if you don’t have a blog — you should make Copyblogger one of your regular stops. If you want an example of the kind of good stuff you can find there, go check out their Ultimate Blogger Writing Guide. Some highlights:

• Put the reader first.
• Use short paragraphs.
• Write in a conversational style.

There’s more in that post, and a lot more posts like this one, at Copyblogger.

Ultimate question: ROI and New Marketing

David Meerman Scott answers the “ultimate question:” how do I convince my boss of the ROI of new marketing?  It’s a 4-minute video and worth the time to check out.