Lots and lots of people never visit social networking sites. But you can still use social media to reach those people. ReadWriteWeb has 5 ways to use social media to reach people who don’t use social media. Here’s the list, but you should read the whole post for details:
1. Develop relationships with people who bridge the gap inside other organizations.
2. Use Web 2.0 tools to learn about real life public events.
3. Make your blog an email newsletter and promote it elsewhere.
4. Look harder. Your audience probably is using social media that you aren’t aware of.
5. Use the Internet to make yourself smarter in real life.
