A former colleague, Tyne Morgan, is hosting a series of videos for Monsanto, highlighting the 2008 harvest. This is something only an agricultural TV journalist would've done three years ago. But now, it's really easy for Tyne (or just about anyone else) to grab a camera and head into the field, then post that video online.
This is exactly the kind of do-it-yourself journalism you should be practicing on behalf of your organization. It doesn't have to be as slick as this, because you don't have Monsanto's budget. But you can certainly offer something valuable. In your own field, what kinds of things do people want to learn? And how can you provide it to them? Answering those questions is half the battle.
Technorati Tags: Monsanto, video, communications, PR, journalism
I help clients use new media to better engage the people they most want to reach. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.