A new study says Americans expect companies to be participating in social media sites. The numbers come from a survey by Cone. Key findings:
- 60% of Americans interact with companies on a social media website.
- 93% believe a company should have a presence in social media.
- 85% believe a company should not only be present, but should interact with consumers.
- 56% feel a stronger connection and better served by companies who interact with them in a social media environment.
What does this mean to you — not just businesses, but any organization?
- Your customers or constituents are already looking for you online.
- Just showing up to the party isn’t good enough. You have to interact with people there.
- Interaction is not inherently intrusive.
- Being obnoxious and self-centered is intrusive
More analysis at Podcasting News and Terry Heaton’s PoMo Blog.
