Drew McLellan writes about a new book called Get Content. Get Customers. It was written by Joe Pulizzi and Newt Barrett, and it's about how producing original content to help people can improve your business. Drew writes,
"That doesn't mean you have to launch a magazine or put a broadcast antenna on your office building.
It means that consumers are open to listening, if you're open to
creating relevant content and offering it to them. You can do that
on-line. You can do that in a traditional printed piece. And you can
do it in person."
The idea of "content marketing" is really the basis of this blog. As a former (and sometimes current) journalist, I see a lot of opportunity for journalism skills to help marketers and communicators. With so many options available to people for entertainment or information online, a marketing strategy can only succeed by offering value. And doing journalism -- telling stories and engaging audiences -- is one of the best ways to do that.
I help clients use new media to better engage the people they most want to reach. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.