Make yourself a digital curator

Steve Rubel writes today that we're facing an "attention crash." We have so many sources of information bombarding us, it's impossible to keep up. That's why we need someone to help us manage all that information. Rubel calls that person a digital curator.

Every high–interest niche will be met by digital curators who can separate art from junk online and present it in a very digestible form.

As a communicator, the question you have to answer is, "What am I doing to become a digital curator for all the people who share my interests?" We are at an important time when those curation roles are unfilled for 99% of niche interests. You have an opportunity to step into the void and help people find the information they really want. And you can do it even more effectively than the algorithm of Google, because you can personalize it for them.

Establishing yourself as a digital curator -- a provider of information -- for your organization's customers (or clients, members, or donors) is the most important thing you can do as a professional communicator.