Oops! How the Internet ruins secrets

Kevin Rose founded a site called Digg, which uses votes from readers to select featured stories. Digg was readying a new comment system -- but wasn't quite ready to go public -- when Rose acccidentally posted a link to his Twitter account. That message was immediately followed by this message:

crap, wrong window, disregard

Rose deleted the original message, but of course, nobody bothered to "disregard." Instead, they began voting almost immediately for the story on Digg, and it was soon one of the most popular stories on the site.

Within an hour, Kevin Rose had this to say on Twitter: "well, it's almost on the homepage, secret no more: http://tinyurl.com/6jg7dj." What could he do? The story was out, and there was no getting it back anymore. It wasn't an earth-shattering story, but the incident serves as a lesson to think twice about what you say before you post it online.