How to turn employees into story-tellers

Computer-maker Dell has launched a new blog, called Your Blog, and it has applications for all kinds of organizations, from other corporations to small nonprofits.

Dell employees are posting stories or tips about how they use technology in their personal lives. One contributor talks about his online gaming experience. Another writes about turning old camera lens rings into jewelry. The site also asks readers to submit their own tips for "doing more with technology."

The blog isn't about promoting Dell products. It's about promoting Dell people. And it's just the kind of thing your organization can do, too. Your organization trusts its employees enough to hire them. Enough to invite them into the building every day. Enough to pay them for their work. So why wouldn't the organization trust its employees enough to let them tell the stories of their work to the public?

Allowing employees to share the things they've learned is a great way to put a face on your organization. And doing that builds relationships that will make it easier for the organization to succeed.

This is a great idea -- and it's not something most organizations would be comfortable with.
Technorati Tags: storytelling, nptech, nonprofit, blogs, Dell