Here’s another reason your organization should be podcasting. Podcasting News reports on a big jump in the popularity of podcasts. According to a new e-Marketer report:
* The podcast audience has grown nearly 40% in the last year.
* Podcasting reaches 18% of the US population, up from 13% a year ago.
* Podcast adoption is accelerating. A year ago, we reported that the podcast audience had grown 18%, less than half of last years growth.
* An estimated 23 million, or 9% of Americans have listened to a podcast in the past month.
Whether that means advertisers are ready to jump on the bandwagon just yet, it’s too soon to know. But it does mean your organization should start podcasting now. Because if you do, and if it’s an engaging, useful podcast, a good chunk of your constituency or customer base will be willing to listen.
