Promoting yourself by shutting up

Could you offer new, interesting information to your organization's most important friends every day for the next 30 days? Could you do it without self-promoting even a little bit?

Jason Calacanis writes today that he has recently made a concerted effort to stop self-promoting -- and has seen a subsequent spike in the number of people who are following what he says.

Based on this I'm formulating the "Scoble's Law" which is currently stated as: The less you talk about yourself, the more folks will talk about you. This is, of course, based on the fact that Robert Scoble never talks about Robert Scoble... and he's the most popular independent blogger in the technology space.

Based on that, Calacanis plans to blog every day for the next month, with every post about something other than his current project. Even if you can't keep up that kind of schedule, try it for a week. It'll be good for you, good for your organization, and good for the people who are benefiting from the information you offer.

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