Diva on relationships
Marketing Diva Toby Bloomberg has a wonderful Valentine's Day post on business relationships:In all honesty, I have always been a bit confused about how one has a relationship with an animate object like a box of cereal, a computer or even a red rose. However, what I do get is that I can develop a relationship with a person. That's one of the reasons why this social media world makes so much sense to me.
Toby's stuff is always good, but this time she has a bonus -- 62 contributions from other bloggers and marketers about the role of relationships in online marketing. Go read the whole thing when you get some time. You'll find great insights, and you'll also discover some wonderful blogs you probably haven't seen before.
Technorati Tags: marketing, relationships, Toby_Bloomberg
I'm a marketing and communications consultant specializing in online projects for Learfield InterAction. I help clients use new media tools to sell their ideas and their organization. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.
David - thanks for your kind words. I was overwhelmed by the generosity of the 62 people who quickly responded a request to share their insights. All credit back to them :-)
Just noticed a typo .. oops .. should have been inanimate.
Posted by: Toby | February 15, 2008 at 03:43 PM
Toby, you mean your boxes of cereal aren't "animate?" They dance around on the commercials!
Seriously, it was a great idea, and a great post. Thanks for taking the time to pull it all together.
Posted by: David Brazeal | February 15, 2008 at 10:30 PM