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  • Advocacy journalism is fact-based story-telling with a specific point of view. You can practice advocacy journalism to spread your organization's message online, connecting with people by telling them stories that entertain or inform them.

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December 08, 2007

Age of Conversation Podcast 7: Mack Collier

Age of ConversationMack Collier writes one of the most popular marketing blogs, called The Viral Garden.  He's a contributor to The Age of Conversation.  And he's the latest guest on The Age of Conversation Podcast, where he talked to about how the experience of Harley Davidson can help us all be better marketers and communicators.







Download/Listen
(11 min. MP3)        

Show Notes for Episode 7:
1:00  Sharing the customers' mindset
4:30  What will it take for companies to change?
7:30  Businesses are beginning to understand new-media changes
9:00  Lessons for bloggers from The Viral Garden

Thanks to Saurab Bhargava for our theme song, called Conversations.  You can subscribe to the podcast here.

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David's Bio

  • I'm a marketing and communications consultant specializing in online projects for Learfield InterAction. I help clients use new media tools to sell their ideas and their organization. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.

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