Roger Anderson might have the coolest resume ever. He’s a business consultant and a public speaker and an author — and, oh yeah, a molecular biologist. His blog, Modern Magellans, is focused on helping business people map their way in the 21st Century. And he’s written a book on the same topic. I talked to him about his chapter in the Age of Conversation, "Keeping the Message Consistent." That doesn’t mean everyone’s got to be speaking from exactly the same script.
Show Notes for Episode 5:
1:45 Marketing is the same, even for technical products
3:30 It’s important to keep your message consistent
4:40 "Consistent" messaging doesn’t equal "canned" messaging
Thanks to Saurab Bhargava for our theme song, called Conversations. You can subscribe to the podcast here.
Technorati Tags: Age_of_Conversation, AoC_Podcast
Age of Conversation – Podcast with Roger Anderson
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