Age of Conversation Podcast 5: Roger Anderson

Roger Anderson might have the coolest resume ever.  He's a business consultant and a public speaker and an author -- and, oh yeah, a molecular biologist. His blog, Modern Magellans, is focused on helping business people map their way in the 21st Century.  And he's written a book on the same topic.  I talked to him about his chapter in the Age of Conversation, "Keeping the Message Consistent."  That doesn't mean everyone's got to be speaking from exactly the same script.

Download/Listen (13 min MP3)
       

Show Notes for Episode 5:
1:45  Marketing is the same, even for technical products
3:30  It's important to keep your message consistent
4:40  "Consistent" messaging doesn't equal "canned" messaging

Thanks to Saurab Bhargava for our theme song, called Conversations.  You can subscribe to the podcast here.

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Download/Listen (13 min MP3)