Roger Anderson might have the coolest resume ever. He's a business consultant and a public speaker and an author -- and, oh yeah, a molecular biologist. His blog, Modern Magellans, is focused on helping business people map their way in the 21st Century. And he's written a book on the same topic. I talked to him about his chapter in the Age of Conversation, "Keeping the Message Consistent." That doesn't mean everyone's got to be speaking from exactly the same script.
Download/Listen (13 min MP3)
Show Notes for Episode 5:
1:45 Marketing is the same, even for technical products
3:30 It's important to keep your message consistent
4:40 "Consistent" messaging doesn't equal "canned" messaging
Thanks to Saurab Bhargava for our theme song, called Conversations. You can subscribe to the podcast here.
Technorati Tags: Age_of_Conversation, AoC_Podcast
I help clients use new media to better engage the people they most want to reach. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.