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September 27, 2007

The Age of Conversation Podcast 3: Becky Carroll

Age of ConversationBecky Carroll has a lot of good stuff to say about how we treat customers, and she shares it all in 10 minues on this week's Age of Conversation Podcast.  Okay, she didn't share all of it.  For the rest, you'll have to go check out her blog.   But this 10 minutes with Becky is well worth a listen.

Takeaway quote:  "This (customer experience) is going to become the competitive differentiator for organizations."

As always, I welcome your feedback -- good and bad -- in the comments or via email. Enjoy the podcast!


Download Episode 3 (MP3, approx. 10 min., 9.1 MB)

Show notes for Episode 3:

Guest: Becky Carroll
Chapter:  Conversations and the Customer Experience p. 14

:30   Customers Rock!
2:00  What (and when) is customer experience?
3:00  Customer experience is important beyond the point of sale
4:15  Experience helps customers differentiate between businesses
5:30  Concrete steps for improving customer experience

Thanks to Saurab Bhargava for our theme song, called Conversations.  You can subscribe to the podcast here.

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David's Bio

  • I'm a marketing and communications consultant specializing in online projects for Learfield InterAction. I help clients use new media tools to sell their ideas and their organization. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.

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