Do you know what people are passionate about?

Brains on Fire has proof that you can never predict what people will be passionate about. It seems Kansas University decided to eschew tradition and change the lettering on its basketball jerseys to a new font called Trajan. And that didn't go down well in Jayhawk-land, where a student has rallied support for the old font with a website, Trajan Sucks. He's even selling T-shirts.

So what's the point? Aside from the fact that someone apparently has a light class load this semester, the story shows that people who work with your organization may care a lot more about what you do than you realize. Interact with them. Engage them often. Work with them regularly and communicate along the way. They're probably more interested than you think.

Technorati Tags: communications, Trajan_Sucks, Brains_on_Fire