Katya today pointed everyone to a great slideshow titled "2 Blog or Not 2 Blog." A couple of interesting points that jumped out at me:
- Social media is mainstream media. Thirty-nine percent of Internet users (57m adults) read blogs.
- Twenty percent of word of mouth happens online.
- Seventy-one percent of people over age 50 are online.
There's a bunch of good stuff in there, so check it out. It's especially useful if you're trying to convince other folks in your organization that a blog's worth the time an effort.
And incidentally, the authors of this slideshow are Qui Diaz and Jocelyn Harmon.
I help clients use new media to better engage the people they most want to reach. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.