My Learfield buddy Steve Mays took this video inside the studios of Kidscast. Kidscast is a podcast/radio show we produce at Learfield for the Missouri Division of Alcohol and Drug Abuse. It's not all about alcohol and drug abuse, though. It has a joke of the week, and information about famous kids in history. and lots of other cool things kids are interested in. In fact, it's the perfect example of how you can communicate more effectively with people when you offer them something they want, instead of offering what you want to give them.
Incidentally, Steve uses his little Casio digital camera to capture video like this. I have something similar from Nikon. Less than $200. If you don't have something like it for your organization or small business, run to Costco or Sam's Club and buy one. It will exponentially increase your ability to tell interesting stories to the people you want to engage. It'll be the best $150 you ever spend.
I help clients use new media to better engage the people they most want to reach. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.