About

  • Advocacy journalism is fact-based story-telling with a specific point of view. You can practice advocacy journalism to spread your organization's message online, connecting with people by telling them stories that entertain or inform them.

    Lijit Search

    Subscribe to this blog! It's good for your disposition.

    Subscribe to the podcast.

    Subscribe to all my stuff in 1 feed.

« Your new is not news | Main | Network = Community? Not always. »

August 31, 2007

Kidscast, Video, and Communicating

My Learfield buddy Steve Mays took this video inside the studios of Kidscast. Kidscast is a podcast/radio show we produce at Learfield for the Missouri Division of Alcohol and Drug Abuse. It's not all about alcohol and drug abuse, though. It has a joke of the week, and information about famous kids in history. and lots of other cool things kids are interested in. In fact, it's the perfect example of how you can communicate more effectively with people when you offer them something they want, instead of offering what you want to give them.

Incidentally, Steve uses his little Casio digital camera to capture video like this. I have something similar from Nikon. Less than $200. If you don't have something like it for your organization or small business, run to Costco or Sam's Club and buy one. It will exponentially increase your ability to tell interesting stories to the people you want to engage. It'll be the best $150 you ever spend.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/602919/21238437

Listed below are links to weblogs that reference Kidscast, Video, and Communicating:

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In

David's Bio

  • I'm a marketing and communications consultant specializing in online projects for Learfield InterAction. I help clients use new media tools to sell their ideas and their organization. This blog is about all the kinds of things I work on, but it's my personal blog, not an official Learfield one.

    Email me

Powered by TypePad