More thoughts on integrated PR

Jeremiah Owyang chimed in on the "reasons why PR doesn't work," with some good additions to the conversation. They include these gems:

• #17 Dialogue vs Monologue is not fully understood
• #18 Marketing is about storytelling, not raw facts on the Press Release

Jeremiah's list sparked some more thoughts on my earlier comments that PR must be integrated into what we do.

Public relations, done right, is nothing more than forming relationships with people. As long as we separate our PR function from our operations function, our PR is going to suck. When we make relationships with people an important, integrated part of what we do in our jobs, we are engaging in real, effective PR. (This is why blogs, for example, make such great PR tools. They help us integrate our relationship function into our work more efficiently than ever.)

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