What are you waiting for?

Podcasting News tells us that a new report (from Edison Media Research) shows the audience for podcasts has grown 18% in the past year. Awareness of podcasting has nearly doubled. A year ago, about 1 in 5 people were aware of podcasting as an information medium. Now, it’s more than 1 in 3.

What’s this mean for you? It means you should get started now. There are things you can do to make sure people who are not tech-savvy can access your podcast. Make it easy to open the audio right on your website. (That’s a simple thing to do.)

If you’re not starting because you think you don’t have content to fill a podcast, you’re just downright wrong. I guarantee it. And if you don’t believe me, email me (dbrazeal(AT)learfield(DOT)com) and we’ll have 5 podcast topics in 10 minutes of thinking about it. You can do this — and best of all, your competitors almost certainly aren’t doing it yet. So get started now before the other 2 out of 3 people know about podcasting, and someone else has grabbed your niche.