Shel Israel today has perfectly summed up the nuance in how “new marketing” differs from “old marketing.” I spent about 15 minutes yesterday trying to come up with this description for my own blog, and I finally gave up and figured I’d come back to it later. Thanks to Shel, I don’t have to:
A marketing guy figures out messages and the devises ways to insert them into people’s foreheads, even people who do not wish to have them inserted. This is no longer what I do.
Lately, I’ve started calling myself a “markets guy,” which is someone who finds markets relevant to a business and joins or starts conversations that are useful or interesting to those markets. If you think about it, this is very different.
Shel also has the same issue I have with what’s come to be called “public relations.” PR isn’t really about a relationship with the public at all. It’s about crafting messages and, as Shel writes, ” injecting them into the markets.” Real public relations, after all, should involve a 2-way relationship with the public.
Technorati Tags: marketing, PR, public relations
