In my continuing effort to shamelessly, selfishly reap the benefits of Seth Godin’s huge brain, here’s his latest riff on taking shortcuts to get traffic to your Website:
Others spend time studying the algorithms of Google and Yahoo to figure out the very best way to jump ahead in the rankings for their blog or corporate site. Is it reciprocal links or careful metatags? What if I create some sort of ring so that the spider won’t realize the scam?
Hey. It’s not so hard. If you make great stuff, people will find you. If you are transparent and accurate and doing what’s good for the surfer, people will find you. If you regularly demonstrate knowledge of content that’s worth seeking out, people (being selfish) will come, and people (being generous) will tell other people. It turns out that it’s easier and faster to do that than to spend all your time on the shortcuts.
Come to think of it, that’s another reason your newsletter may not be working. Maybe you’re just not making great stuff. It’s not that you can’t do it. You have great stories to tell about the things your organization does. Maybe you’ve just believed the fiction that you don’t have time to tell good stories well. Stop believing that, and start believing in the power of your great stories. They’re all around you.
Technorati Tags: marketing, shortcuts, newsletters
