You hate writing your monthly article. The overworked receptionist hates nagging contributors to finish by their deadline. Spam filters are catching about half the newsletters you send out, and people aren’t even missing it. Even if they get through, a lot of them end up in the trash box before they’re opened. And within the last 72 hours, you spent time fretting about what you’re going to put in the newsletter next month.
You may not even realize it, but your answer is a blog. Why?
1. You can add content whenever you want, in small pieces, instead of in a big monthly article.
2. The receptionist saves the time spent nagging you and the other people who contribute an article.
3. Your opt-in feed doesn’t get caught in spam filters.
4. Readers get more control of what they read and what they don’t read. And their opinion of you goes up, because of it.
5. This kind of website probably looks and performs better than the static website you have now.
