Interesting point by Shelly Palmer, author of Television Disrupted. She says that the truism “Content is king” has been usurped. Now, she says, “Contact is king.”
She means this: Web enterprises like MySpace and flickr are about putting people in touch with other people. Content is important, but person-to-person contact is the key. That got me thinking about how that fits with what Learfield InterAction is all about. We are, first and foremost, content producers, after all. I sometimes tell folks to think of us as a staff of expert multi-media freelancers. If content is becoming less important, we’re sunk. But I don’t think that’s the case. Instead, it’s becoming more important to deliver content to the right people. That’s contact. Here’s the equation:
